Theniya is a modern hand care brand built for real life. Created to close the gap between skincare and hand care, the brand introduces a simple, daily ritual centered around cuticle health. Theniya redefines hand and nail care by putting it where it belongs—in your hands.
ROLE
Creative Direction + Execution
SCOPE OF WORK
Brand identity and visual system development
Packaging design and product experience
Campaign development and go-to-market strategy
Social content strategy and execution
Brand and product storytelling
Creative direction for photo, video, and design
LOGO & BRAND IDENTITY
Theniya’s brand identity celebrates playful sophistication through a rich, colorful, and ornate design language. The minimalist logotype is anchored by a distinctive “Y” with an organic curve—a subtle nod to the natural ingredients at the heart of every product. This simplicity is balanced by intricate floral and culturally inspired patterns. Guided by the ethos Your Nails. Your Rules., Theniya’s visual world empowers individuality and self-expression.
AMAZON PRODUCT IMAGES
VALUE PROPS
I’ve been owning my nail and hand care routine at home for over two years and I love manicures. But I knew there had to be a better way.
That’s why I created Theniya: a high-quality brand and complete ecosystem of salon-quality nail and hand care products, designed for everyday, at-home use
— Amrutha Sivakumar, Founder of Theniya